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July 21, 2008
what Lisa's been up to, June edition
It's exciting that a lot of long-term projects have come to fruition this month. April was the busiest month I ever had--now, some of the projects I started back then are finally launching. Here's a look:
Paint-your-own pottery studios are common in pretty much every town across the country. Thomas Claire's Kristin LaMarre wanted to take that successful business model into consumer's homes. Her new business is completely Web-based--you order their pottery kits online, and everything you need to create your own custom pottery is sent to you. You simply return it in their pre-paid packaging, they fire your masterpiece, and they send it back. The model is great for rainy-day crafts or parties. The site design presented a lot of different challenges in customization, but with the programming skills of Pixel IQ, I'm thrilled with the result.
Next, Old Colony creates a variety of co-branded snacks with well-known companies, like Andes, ReaLemon, and Musselman's. (You may already have sampled their snacks on airlines, one of their biggest clients.) They needed a site that enabled direct sales to customers who wanted to order their products by the case, and facilitate inquiries from new customers. Everything on this site was handled from scratch (so to speak). Shawn shot all the photography and I rebuilt everything on the Good Barry platform.
A few months ago, I was asked to create some designs for the redesign of Storey Publishing. Having been a veteran of two redesigns for ChronicleBooks.com, I was eager to help contribute to the strategy for this North Adams, MA-based publisher. Although my final designs weren't chosen for implementation, I was delighted to contribute to the process. Here is my design, and here is the new Storey site.
A common failure of current Web sites is that once they're built, they sit. Simply having a Web site is no longer enough. A site must be a dynamic destination that acts as a bold advocate on behalf of this subject. In this article for HOW, I interviewed a number of experts who advised readers on how to take their Web sites to the next level. (And also warned about a number of potential pitfalls along the way.) This article will appear in the February issue. Read it here.
Lastly, I created a placeholder site (while I design the full-featured version) for DJ Anderson. DJ is a personal and professional coach based out of the Bay Area. (And an old sorority sister of mine--Tau Alpha!) Shawn designed the identity for her.
Posted by lisa at July 21, 2008 07:59 AM
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