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August 27, 2008
what Lisa's been up to, July edition
This month, I launched my biggest site yet (nearly 150 pages!), for Gynecologic Specialists of Northwestern. This new practice was established by three prominent area gynecologists. (For instance, Dr. Lauren Streicher frequently appears everywhere from print to TV to radio, addressing issues of women's health and was recently named one of Chicago's top doctors by Chicago Magazine.)
In collaboration with the introduction of their new practice, the doctors wanted to launch a site that would allow them to interact with their patients in a variety of ways. On the site I created for them, you can search for detailed information on more than 100 different gynecological conditions, surgical options, or procedures. You can access post- and pre-operative instructions and request appointments and prescriptions online. You can even log in to access test results or send a secure message to any of your doctors.
As someone who has spent a lot of time in her ob/gyn office over the past seven months, I really believe that sites like this are the future for medical practices. It was exciting to work with such visionary and talented doctors on this project.
Also, my article on how to take your site to the next level came out in the most recent issue (October 2008) of HOW. This one has been generating a lot of interest and mail from readers. You can read it here.
Posted by lisa at August 27, 2008 08:49 AM
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