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November 05, 2008
september/october work
As I am just about ready to pop out this kid, so I wanted to update everyone with some of my recent work before I duck out for a couple weeks.
My most recent site launch is a redesign for Studio Lotus, an Atlanta-based Pilates studio. The owner came to me because her site had outgrown its existing design. The 50+ page site needed a structure designed that would appeal to new customers, existing clients, and teachers looking to bolster existing education. Using her existing collateral as a basis for the redesign, I better adapted her palette to the new design, and redesigned the interface with drop-down menus to help users better navigate the site.
I also created a site for DJ Anderson, a Bay Area-based career and life coach. (And an old sorority sister of mine!) With this site, DJ wanted to create a look that was distinctive and stood apart from other coaching sites. (During our research, we found that there are far too many life coach sites with rainbows and bursts of light.) We used a refined palette that was soft enough for individuals, but sophisticated enough for corporations. And we used the visual metaphor of stacked rocks to indicate that with DJ, the person would be on the right path.
Fringe Home Design was a collaboration with another Chicago-based designer, Amanda Mans of Blueprint Design Group. Amanda created the design for the site for this Oak Park, IL based interior design business, and I built out the site. I loved bringing Amanda's designs to life.
Lastly, the redesign for Guiding Hands School came to me through my trusted programmer, Kim Flournoy. She had been hired to build the school's site, all they needed was a designer. After working with their team, we came up with a colorful palette that showed the diversity of the children and programs the school offered, along with a structure that makes it easy to find a variety of information.
Don't forget about me while I'm on maternity leave!
Posted by lisa at November 5, 2008 12:38 PM
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