the conundrum of Web design: There are millions of sites and so few worth
visiting. The fact that anyone with a computer can publish a site is a
big part of the problemand unfortunately for many companies, this
is their only Web strategy.
A common misconception is that
if youve already worked in design and have learned the language,
you can jump right into Internet design. But theres much more to
Web design than code. The Web is vastly different from print, or any other
design discipline, for that matter. Successful Web design means taking
a different tack, considering the user experience first and embellishments
second to create a dynamic, provocative, active destination.
Despite the fact that the number
of people using the Web is growing exponentiallyliterally the majority
of the populationthe number of sites servicing this booming traffic
will eventually shrink and thesurvivors will be the ones who have anticipated
and met user needs. Here are some elements youll find in successful
TURN THE TABLES
If youve ever been told that you never know someone until you take
a walk in their shoes, you already know the first rule of successful Web
design. Web design is about creating an active experience for your visitors,
so it is paramount to not only research what your audience wants but to
really pinpoint the specifics. By 2001 there will be an estimated one
hundred million websites. This means that users will and are losing patience
plowing through the numerous sites that turn up with each search, so you
must offer a focused and well-organized site in order to survive.
CONTENT, CONTENT, CONTENT
Simply put, content is the most valuable resource any site has. The more,
the better, just make sure its good and always keep it updated.
Content is the hook, and keeping it updated will keep users coming back.
A site can have the greatest, most innovative content ever, but without
an intuitive site-navigation system, it will all be lost on users. Users
simply wont spend time hunting for informationthey know theres
always something somewhere else. The key is to keep the access to your
content as intuitive and linear as possible. Link and cross link information,so
theres more than one way to find it.
MAKE A CONNECTION
It doesnt matter who you areyouve got competition.With
the millions of pages vying for visitors time, sites need to do
more than passively post information. The site should be a point of interactionwhere
users become active participants. This could include feedback forms, interactive
games, or registering visitors and using their preferences to deliver
a personalized experience. The important thing is engaging users as active
All this makes for great advice in theory, but how do you put it into
practice? Here are some sites that use their design to maketheir site
a valuable tool.
HERE TO BUY THE BOOK!